This banner is guaranteed to blow the doors off of the click rate average, but maybe not so much for click through. Most of us don't go around clicking on ad banners. We only do so when something really grabs us – a great offer, a compelling message, a unique visual, a brand that we love, etc. But what happens when we click and we don't get the typical result?
Do you keep clicking?
This banner says you will.
And yes, a Gold Lion was awarded for the creative on this.
Created by Bridge Worldwide in Cincinnati.
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Monday, July 6, 2009
A banner ad that redefines "click rate"
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Posted by
Chris Kilcullen
at
7:47 AM
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