Boxing Clever Named Agency For Tuaca Liqueur

Tuaca is a delicious Italian liqueur that tastes great as both a shot or mixed in a cocktail (may I recommend the Lemon Drop?) and Boxing Clever is most proud in announcing our relationship as agency and client! Tuaca is one of those brands that you can't help but get excited about, as it represents a spirit of fun and adventure and unabashed expression. If you don't believe me, look no further than their biggest marketing exposé the Body Art Ball which is put on annually as a one-night performance in select cities across the U.S.



Boxing Clever has big plans for the brand both on and off premise, plus some really exciting online executions that will be rolled out in 2010. So raise a glass with us for a mutual toast "To you, to me, Tuaca!"

OFFICIAL PRESS RELEASE BELOW:

St. Louis, MO – November 16, 2009 - Tuaca Liqueur today announced that it has named Boxing Clever its promotional and interactive agency of record for North America. As agency of record for Tuaca, Boxing Clever will provide creative for promotions, events, and mobile and digital marketing.

“Boxing Clever combines excellent creative work with strong digital marketing know-how. We are very excited about the opportunity to work with a cutting-edge agency that produces beautiful work that is engaging, and in tune with our target legal drinking age consumer,” Says Monica Garaitonandia, TUACA® Global Brand Director.

“TUACA is an exciting emerging brand with tremendous versatility,” said Dave Scott, Partner, Boxing Clever. “This new relationship has energized our agency as they are really receptive to new ideas, emerging technology, and breaking the mold on spirits marketing.”

TUACA is a unique Italian spirit made from a combination of premium Italian brandy along with natural citrus and vanilla flavors. It was introduced in the 1950s into the United States and is imported by Brown-Forman Beverages of Louisville, Kentucky.

About Boxing Clever
Boxing Clever specializes in developing innovative communication strategies that are married with the enduring strength of great design. Every brand is unique, requiring specific channels to reach its target. Boxing Clever utilizes the elements that work for each – from traditional means to digital and street-level tactics – to provide people with a visceral, emotive connection that deepens their affinity and doesn’t patronize. The creative team at Boxing Clever understands that efficiency makes all the difference. For more information, go to www.boxing-clever.com.

About Brown-Forman
Brown-Forman is a producer and marketer of fine quality alcohol brands including Jack Daniel’s, Southern Comfort, Finlandia, Canadian Mist, Woodford Reserve, Chambord Liqueur, Fetzer, Bonterra and Sonoma-Cuter Wines, and Herradura and el Jimador Tequilas.

Please enjoy Tuaca responsibly.

Photo: Michael Persico

Photo: LaKaye Mbah