Boxing Clever has begun its advertising campaign for the much-loved theatre with its first out-of-home installments rolling out in key areas of the St. Louis metro area. The new ad campaign focuses on the venue itself. “Where Every Show is Fabulous” is the first of a series of creative treatments that will continue on into the Fall with more elements planned for 2012 – the year the Fox celebrates its 30 Year Anniversary since its re-opening.
The Fabulous Fox is a crown jewel of theater that gives joy to generations of St. Louisans. You can see shows at countless venues across the metropolitan area, but few performances create memories like those seen at the Fox. That is largely due to the spectacular venue itself. The creative angle was to show as much of that grandeur as possible and large billboards are a great medium for that. But still, a billboard pales in comparison to seeing it in person.
In case you haven’t had a chance to see any shows there, the Fox is located in Midtown on Grand Ave. It reopened its doors in 1982 after an impressive restoration project – presenting the theatre in its original glory days from 1929. All decorative elements of its Siamese-Byzantine architectural style were preserved and restored to the highest standard. Recently, the Fox avoided a major catastrophe when a three alarm fire broke out on Sunday May 15, 2011 in a mechanical room above the lobby. Luckily, no one was injured and the fire was contained quickly with no major damage to the building.
The Fabulous Fox is a crown jewel of theater that gives joy to generations of St. Louisans. You can see shows at countless venues across the metropolitan area, but few performances create memories like those seen at the Fox. That is largely due to the spectacular venue itself. The creative angle was to show as much of that grandeur as possible and large billboards are a great medium for that. But still, a billboard pales in comparison to seeing it in person.
In case you haven’t had a chance to see any shows there, the Fox is located in Midtown on Grand Ave. It reopened its doors in 1982 after an impressive restoration project – presenting the theatre in its original glory days from 1929. All decorative elements of its Siamese-Byzantine architectural style were preserved and restored to the highest standard. Recently, the Fox avoided a major catastrophe when a three alarm fire broke out on Sunday May 15, 2011 in a mechanical room above the lobby. Luckily, no one was injured and the fire was contained quickly with no major damage to the building.
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