Finlandia Classic Named Ultimate Spirits Challenge Winner!

We're so excited about this, albeit unsurprised. One of the brands we work with, Finlandia Classic Vodka, has won the highest honor in the Ultimate Spirits Challenge - the Chairman's Award! It's also been named a "great value"!

The Ultimate Spirits Challenge website states that it's purpose "is to systemically cull from the pack and reward those distilled beverages which in the collective and numerically arrived at opinion of the judges standout in their respective categories, showing uncommon quality.

Panels of highly qualified experts blind taste/evaluate flights of distilled spirits by classifications within major spirits categories employing a custom-created format. Judges record their findings on a worksheet on which they will score each product on the 100-point scale.Final scores will be numerical aggregates per category in order to allow each product multiple chances to shine."

So basically, the challenge objectively finds awesome all-around spirits so you (the thirsty and deserving 21+ public) can make/try awesome all-around drinks at your leisure - i.e. Finlandia Classic Cocktails! Oh, what I wouldn't give to be a judge in that competition.

Congratulations Finlandia! We're off to celebrate in your honor!

For a full list of winners and details, click here.