If your organization is about helping people in need during tough times, how do you justify spending money on an ad campaign? Well, you don't spend very much money and you make sure your campaign is smart. Like what VIA (Portland, Maine) did for the Salvation Army. The message was simple and the media was donated by businesses around the city. From messages etched into dirty car windows to painted rocks, the guerrilla campaign served up an honest and compelling message on the cheap. Crafty and clever. VIA we applaud you.
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