Chambord - taking Fashion Week NYC by storm

Photo: Brian Killian, WireImage

The Chambord team was on hand at the Mercedes-Benz Fashion Week to show off a few curves and flashes. But this came from the Chambord bottle itself – a jewel-laden 3 MILLION DOLLAR bottle designed by Donald Edge of London.

Chambord and host Betsey Johnson are helping to raise breast cancer awareness and are doing so in high style. Betsey Johnson herself is a 10-year breast cancer survivor and partnered with Chambord for the glitzy event. Many oohs and ahhs were heard as the Chambord bottle was unveiled (under heavy security) and Donald Edge explained some of the exquisite rare features of his design - including, but not limited to, a 10.31 karat emerald cut diamond, a 9.05 princess cut, and 3.01 pear-shaped flawless on top all set in hand wrought yellow gold.

More here at StyleList.

PR handled by Laura Baddish, Brittany Gilbert, Sean Waschman and Rick Bubenhoffer.

Let it snow. In your christmas card.

So, yes, we all know that this is the busy season for advertising agencies and for us it's no exception. So it should be no surprise that blogging takes somewhat of a backseat to client work and that a February blog about something we did over the holidays is case and point. But there IS snow on the ground, so it is still somewhat apropos.

This past holiday season, Boxing Clever sent out some clever holiday wishes. At first blush it looks like the typical Christmas card. A message about warm thoughts and well wishing for the upcoming year, plus a note about our donation to Living Water International on behalf of our clients. But opening the card in front of a webcam is the icing on the cake here.



Augmented reality is one of the latest trends in digital marketing technologies so with the help of our friends at Coolfire Media we thought it be nice to create an animated 3D snowman scene in your Christmas card. Coolfire provided the flash framework that powers that augmented reality and 4 Alarm Studio designed the 3D modeling for the scene.

A black and white "tag" or marker inside the card triggers your web cam to display the AR and voila, a virtual 3D scene appears.

If you have a webcam and want to experience this yourself (even if you don't have a card) go to our holiday webpage and print out the card there.





Who knows what's next but you can bet that Boxing Clever is applying some augmented reality concepts in our next client's campaigns. And when we do, I'll make sure I blog about it in a more timely manner.

Cheers!