Let it snow. In your christmas card.

So, yes, we all know that this is the busy season for advertising agencies and for us it's no exception. So it should be no surprise that blogging takes somewhat of a backseat to client work and that a February blog about something we did over the holidays is case and point. But there IS snow on the ground, so it is still somewhat apropos.

This past holiday season, Boxing Clever sent out some clever holiday wishes. At first blush it looks like the typical Christmas card. A message about warm thoughts and well wishing for the upcoming year, plus a note about our donation to Living Water International on behalf of our clients. But opening the card in front of a webcam is the icing on the cake here.



Augmented reality is one of the latest trends in digital marketing technologies so with the help of our friends at Coolfire Media we thought it be nice to create an animated 3D snowman scene in your Christmas card. Coolfire provided the flash framework that powers that augmented reality and 4 Alarm Studio designed the 3D modeling for the scene.

A black and white "tag" or marker inside the card triggers your web cam to display the AR and voila, a virtual 3D scene appears.

If you have a webcam and want to experience this yourself (even if you don't have a card) go to our holiday webpage and print out the card there.





Who knows what's next but you can bet that Boxing Clever is applying some augmented reality concepts in our next client's campaigns. And when we do, I'll make sure I blog about it in a more timely manner.

Cheers!