Brian Yap's Adobe Ideas Debut

Brian Yap, Creative Director here at Boxing Clever, is a big fan of Adobe® Ideas, Adobe’s mobile sketching app. After showing the people at Adobe some of the illustrations he had done with the app, Boxing Clever was asked to create a fun and edgy brand visual for them to use as a showpiece for Adobe Ideas. Brian created the entire illustration on a tablet using Adobe Ideas and we couldn’t be more excited with the way it came out. The illustration and its elements will be used to create a consistent look for the product across the web, including the Adobe Ideas YouTube channel, blog, and Facebook page.

Adobe Ideas is a touchpad software app you can download to your iPad and iPhone that allows you to draw and sketch using a simple and powerful set of drawing tools and includes features like custom color themes and layers. The great thing about Ideas is that it is vector based and you can email a PDF of your project straight out of the app, and open it in Adobe® Illustrator and edit and resize for any professional use.

Adobe got a hold of some of Brian’s other drawings done with Adobe Ideas, and is now featured as an Adobe Ideas customer story here! Check out Brian’s artwork and download the app for yourself to see how it works.

Fox Theatre Ad Campaign Begins

Boxing Clever has begun its advertising campaign for the much-loved theatre with its first out-of-home installments rolling out in key areas of the St. Louis metro area. The new ad campaign focuses on the venue itself. “Where Every Show is Fabulous” is the first of a series of creative treatments that will continue on into the Fall with more elements planned for 2012 – the year the Fox celebrates its 30 Year Anniversary since its re-opening.

The Fabulous Fox is a crown jewel of theater that gives joy to generations of St. Louisans. You can see shows at countless venues across the metropolitan area, but few performances create memories like those seen at the Fox. That is largely due to the spectacular venue itself. The creative angle was to show as much of that grandeur as possible and large billboards are a great medium for that. But still, a billboard pales in comparison to seeing it in person.

In case you haven’t had a chance to see any shows there, the Fox is located in Midtown on Grand Ave. It reopened its doors in 1982 after an impressive restoration project – presenting the theatre in its original glory days from 1929. All decorative elements of its Siamese-Byzantine architectural style were preserved and restored to the highest standard. Recently, the Fox avoided a major catastrophe when a three alarm fire broke out on Sunday May 15, 2011 in a mechanical room above the lobby. Luckily, no one was injured and the fire was contained quickly with no major damage to the building.

TUACA Gets Inked

Open the June/July 2011 edition of Inked magazine and you'll see TUACA's 2-page spread announcing the National Champion of their 1st annual Drinks & Ink competition: 9-year bartending veteran Evan Hawkins of Atlanta, GA. The tattoo artist for his entered piece is Danielle Distefano of Atlanta's Only You Tattoo.

TUACA's Drinks & Ink competition intersects the cultures of bartenders and tattoos. Bartenders are judged on their TUACA bold shot and the craftsmanship of their tattoos. Judges included members of the United States Bartenders' Guild, TUACA, and Inked.

Congrats to TUACA on the completion of their first-ever Drinks & Ink competition, and to Evan for his winning TUACA Pura Vida shot and fantastic tattoos by Danielle Distefano!

Communicator Awards

Congratulations to the whole team who recently received notification about our winning entries in the latest Communicator Awards Contest!

Tuaca Website: GOLD Award

Chambord Website: GOLD Award

Tuaca Discover What Awaits Campaign: GOLD Award

BRMC Vintage Vinyl Poster: SILVER Award

As always, we couldn't have done it without our awesome clients!

Boxing Clever Wins 4 Creativity Awards!

We recently got notification that 4 of our entries into the 41st Annual Creativity Media and Interactive Contest won awards! This year's contest was extremely competitive, as judges saw an 84% increase in entries!

Says Chris Kilcullen, Interactive Creative Director at Boxing Clever, “We’re extremely pleased to learn about the Creativity Awards. Boxing Clever, being a young agency, has strived to produce exciting work that is on strategy while pushing creative boundaries. Awards like these are a testament to our devotion – to the work and to our clients. Plus, it helps us grow as an agency by attracting even more wonderfully talented people from the St. Louis area.”

That "exciting work" shined through in the Creativity Awards, where the following were recognized:

Tuaca Brand Video - Platinum Award

St. Louis Science Center Say Yes to Science Site - Silver Award

Chambord iPhone App - Honorable Mention

Tuaca Body Art Ball Website - Honorable Mention

Platinum and Gold winners will be shown at the Creativity Awards traveling exhibit at the AAF National Conference in San Diego, CA June 2-4.

Congrats to the whole Boxing Clever team and to our clients Tuaca, the St. Louis Science Center, and Chambord!

Viddy Makes Cinematography Mobile

If you love mobile photo apps like Instagram and Hipstamatic, then there's a new app you should probably try. It's called Viddy, and it's being called "the Instagram of video". What sets it apart from other video editing tools, explains Viddy co-founder Brett O'Brien, is that "it's really simple for the average person."

According to Viddy's description on iTunes, "Viddy is a simple way for anyone to capture, beautify, and share amazing videos with the world. Capture key moments of your life, instantly produce it into a beautiful video, and share it with those who matter most. We've imagined a better way to experience mobile videos."

“Personal Camcorders are becoming outdated and Cisco recently shut down Flip Digital,” said JJ Aguhob, the other co-founder of Viddy. “Everyone has a cell phone, it’s always with you, has a built in HD camera and is connected to the Web. Viddy is a perfect solution to share key moments of your life in a creative way.”

Viddy's been downloaded approximately 150,000 times since it's quiet launch on April 11th. To download, check it out on iTunes! You can also visit the official Viddy website here.

Just Zoove It!

We recently read about a new technology that we think is really going to simplify things for marketers and consumers alike. It's called Zoove, and it's being praised as the better alternative to QR codes. How does it work? Well, unlike QR tags, consumers don't need to download any apps, they don't need a camera on their phone, they don't need to scan anything. All they really need is their phone.

First, marketers register a ** number with Zoove, and the shorter the code, the more expensive (since it's more memorable). For example, Suzuki has registered **SUZUKI, and when consumers press this sequence into their phones, they receive a text with a link to an exclusive video clip. The Girl Scouts has jumped on this too - their code is **GSCOOKIES, and consumers dialing this on their phone get taken to the app store to download a cookie locator.

We definitely think this is worth keeping an eye on. After all, this is a message that can be delivered in a variety of ways - through radio, television, print, mail, outdoor, you name it. And the code is meant to be more memorable than confusing number sequence that your consumer is unlikely to remember again.

As Joseph Gillespie, CEO of the mobile marketing agency, put it quite simply in an interview with FastCompany.com: "With Zoove, you can click on a billboard, you can click on a TV ad, you can click on a print ad. We've made the real world clickable."