Brian Yap's Adobe Ideas Debut

Brian Yap, Creative Director here at Boxing Clever, is a big fan of Adobe® Ideas, Adobe’s mobile sketching app. After showing the people at Adobe some of the illustrations he had done with the app, Boxing Clever was asked to create a fun and edgy brand visual for them to use as a showpiece for Adobe Ideas. Brian created the entire illustration on a tablet using Adobe Ideas and we couldn’t be more excited with the way it came out. The illustration and its elements will be used to create a consistent look for the product across the web, including the Adobe Ideas YouTube channel, blog, and Facebook page.

Adobe Ideas is a touchpad software app you can download to your iPad and iPhone that allows you to draw and sketch using a simple and powerful set of drawing tools and includes features like custom color themes and layers. The great thing about Ideas is that it is vector based and you can email a PDF of your project straight out of the app, and open it in Adobe® Illustrator and edit and resize for any professional use.

Adobe got a hold of some of Brian’s other drawings done with Adobe Ideas, and is now featured as an Adobe Ideas customer story here! Check out Brian’s artwork and download the app for yourself to see how it works.

Adobe reponds to Apple

Adobe says "We [heart] Apple". But what they don't love is "...anybody taking away your freedom to choose what you create, how you create it, and what you experience on the web."

A succinct and to-the-point campaign. Boxing Clever applauds.

see more here on TUAW.