This is a wonderful example of user generated content, social networking, and creative marketing working together in harmony.
The awesome musical duo from New Zealand is back for Season 2 on HBO (January 18) and to celebrate they're calling on fans everywhere to visit flightlipdub.com where you can be the star of your own music video. It's true. Download the music track "HipHopopotumus" and sync it to your own lip-synced video creation and upload it to the site.
The spokesperson for this online spectacular is none other than super-fan Mel. Mel explains the whole thing and even offers to dub the audio in to your video if you don't have that capability. (honestly, if you're shooting a video I would think you have enough technical skills to drop in the audio but that's neither here nor there).
Uploaded videos are featured on the site and when the deadline has passed, HBO will hand select their favorite segments and create a montage that will air on HBO effectively sealing your fame into music television history.
I'm thinking about submitting, being a huge fan of the Conchords but I'm a little worried Mel will latch on to me. When she sees talent, she tends to be a bit clingy.
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