Boxing Clever is (luckily) in the DogHouse!

Ah yes, the proverbial Doghouse. Where one goes to be punished for any number of bad deeds but in this case it's a reward. We're talking about the launching a new brand: DogHouse Systems™. The ultimate in gaming systems, DogHouse hired Boxing Clever to create its brand identity as well as full-service marketing materials including website, product design, merchandise and promotions.

The brand was launched during a live web-cast of the popular World of Warcraft show called "The Instance" with hosts Scott Johnson and RandyDeluxe. The Doghouse Armor gaming machines immediately garnered huge support and interest from the World of Warcraft crowd because the products are not only cool-looking but offer tremendous performance at a very attractive price.

There are quite a few of us here at Boxing Clever that can easily claim to be gamers, but it wasn't until we met the fine folks at DogHouse that we started playing WoW. We immediately became addicted and saw firsthand what the Warcraft community was all about. Needless, to say, we chalk it all up to "marketing research" and "consumer insight exploration".

Even though WoW is a big part of the DogHouse Systems™ DNA, these machines are so powerful, they will provide an ultimate gaming experience for those that play even more performance-hungry titles like Crysis, which is known to be a frame-rate killer. In fact, if all you play is WoW, the entry-level product will suit you fine. The other machines take it even further. Let the drooling commence.

So, congrats to DogHouse for a successful launch and bringing a great product to the gaming realm. We're looking forward to doing even bigger and better things. Now, if you'll excuse me, my Blood Elf Rogue is itching to slay some Alliance nubs in the Arathi Highlands...



-CK