TUACA Gets Inked

Open the June/July 2011 edition of Inked magazine and you'll see TUACA's 2-page spread announcing the National Champion of their 1st annual Drinks & Ink competition: 9-year bartending veteran Evan Hawkins of Atlanta, GA. The tattoo artist for his entered piece is Danielle Distefano of Atlanta's Only You Tattoo.

TUACA's Drinks & Ink competition intersects the cultures of bartenders and tattoos. Bartenders are judged on their TUACA bold shot and the craftsmanship of their tattoos. Judges included members of the United States Bartenders' Guild, TUACA, and Inked.

Congrats to TUACA on the completion of their first-ever Drinks & Ink competition, and to Evan for his winning TUACA Pura Vida shot and fantastic tattoos by Danielle Distefano!

Communicator Awards

Congratulations to the whole team who recently received notification about our winning entries in the latest Communicator Awards Contest!

Tuaca Website: GOLD Award

Chambord Website: GOLD Award

Tuaca Discover What Awaits Campaign: GOLD Award

BRMC Vintage Vinyl Poster: SILVER Award

As always, we couldn't have done it without our awesome clients!

Boxing Clever Wins 4 Creativity Awards!

We recently got notification that 4 of our entries into the 41st Annual Creativity Media and Interactive Contest won awards! This year's contest was extremely competitive, as judges saw an 84% increase in entries!

Says Chris Kilcullen, Interactive Creative Director at Boxing Clever, “We’re extremely pleased to learn about the Creativity Awards. Boxing Clever, being a young agency, has strived to produce exciting work that is on strategy while pushing creative boundaries. Awards like these are a testament to our devotion – to the work and to our clients. Plus, it helps us grow as an agency by attracting even more wonderfully talented people from the St. Louis area.”

That "exciting work" shined through in the Creativity Awards, where the following were recognized:

Tuaca Brand Video - Platinum Award

St. Louis Science Center Say Yes to Science Site - Silver Award

Chambord iPhone App - Honorable Mention

Tuaca Body Art Ball Website - Honorable Mention

Platinum and Gold winners will be shown at the Creativity Awards traveling exhibit at the AAF National Conference in San Diego, CA June 2-4.

Congrats to the whole Boxing Clever team and to our clients Tuaca, the St. Louis Science Center, and Chambord!

Tuaca Body Art Ball is Coming to St. Louis!

Looking for something completely original to do this Sunday?

Well, the highly-anticipated Body Art Ball is finally arriving in St. Louis this Sunday at the Pageant! Don't miss out on this captivating show that combines dance, music, and body art, plus delicious Tuaca cocktails, all of which will engage your senses on a whole new level! Doors open at 8 p.m., and tickets are free! Just be sure to register online, or texting STL to 68405.

We can't wait to see you there!

TUACA Fast Breaks Into Alive Magazine

TUACA Liqueur is excited about being spotted in the latest edition of St. Louis's Alive Magazine. The TUACA Steak Dinner shot was featured as a March Madness cocktail for modern men. Every year, March is marked on basketball fans' calenders as the highlight of the season, and what better way to to watch your favorite team go for the gold with three pointers, free throws, buzzer beaters and possible upsets than with a TUACA cocktail in-hand. This shot starts with the vanilla citrus liqueur, adds some lime juice, Worcestershire sauce and finishes nicely with a lemon wedge. Gather your friends in front of the big screen, but don't forget to stock your bar with ingredients to create the perfect game-day cocktail. The recipe is as follows:

• 1 1/2 oz TUACA
• 1/2 oz lime juice
• lemon wedge
• worcestershire sauce

Shake TUACA and lime juice vigorously with ice and strain into a shot glass. Sprinkle the lemon wedge with a few drops of worcestershire sauce. Sip TUACA and bite into lemon.

Boxing Clever Nabs 9 Addy Nom's

We're super psyched to announce that we've been nominated for 9 St. Louis Addy Awards, out of our 11 submissions. Pretty sweet! The Mod Your Bod website and the Peter Bjorn and John Vintage Vinyl poster were among the nominations. Our work for O'Fallon Brewery and Chambord Liqueur also earned recognition along with two brand videos for Tuaca and Chambord. Congratulations to the Boxing Clever team - wish us luck at the Addy Award ceremony on Thursday February 17!

Spiced Apple Cider with Rum Whipped Cream, Featuring TUACA!

The New Year has started early for TUACA, with another delicious drink to add to the list! In the January 2011 issue of Bon Appetit magazine, you can find a warm and delicious apple cider, which features TUACA. The Spiced Apple Cider with Rum Whipped Cream is a mouth-watering, cold-weather treat, perfect for all of those holiday parties. This recipe specifically features TUACA for its vanilla, Italian brandy and orange flavors, which add to the overall experience of sipping this winter drink.

The cider is showcased in a section labeled “Entertaining with Style, Ski for Your Supper", a portion of the issue devoted to providing warm winter recipes which are perfect for company or simply for your own enjoyment.

The recipe is as follows:

Prep: 30 minutes

Total: 1 hour 15 minutes

Ingredients:

Cream

• 1 cup Chilled Heavy Whipping Cream
• 2 tbsp Brown Sugar, packed
• 2 tbsp Dark Rum
• Fresh Nutmeg, grated

Cider

• 12 cup (3 quarts) Apple Cider
• 40 Whole Cloves
• 10 Cinnamon Sticks
• 8 2-inch-long Strips of Orange Peel
• 4 2-inch-long Strips of Lemon Peel
• 2 tsp Whole Allspice
• ½ cup TUACA
• ¼ cup Dark Rum

Cream Stir all ingredients in medium bowl. Chill until ready to use, up to 1 day.

Cider Bring first 6 ingredients to a boil in heavy large pot, stirring occasionally. Reduce heat to medium and simmer until mixture is reduced to 6 cups, 35-40 minutes. Strain cider into medium saucepan. Can be made 1 day ahead. Cool, cover and chill.

Return cider to simmer. Remove from heat. Mix in ½ cup TUACA and ¼ cup dark rum. Divide cider among 8 mugs. Beat cream until peaks form. Spoon whipped cream atop cider and serve.

Enjoy!

For additional/nutritional information, please visit the Bon Appetit website!

TUACA Body Art Ball's 2011 Website Launch

We're very proud to announce that the TUACA Body Art Ball is entering its sixth year running, starting with the recent launch of the event’s 2011 website! The Body Art Ball will tour in eight cities this year, and perform a total of 11 shows, beginning with Las Vegas, NV on January 5.

Produced by Chris and Candy Productions, TUACA Body Art Ball is a spectacular event where beautifully body-painted artists put on a sassy and sensual performance that continues to captivate the audience. The website displays pictures and videos from past events, as well as gives consumers the opportunity to test out the Mod Your Bod program. This program allows participants to upload your photo, and then with a little creativity, become a painted work of art as well! Consumers pick the pose, background, body art, and accessories they want. Afterward, the photos can be added to Facebook or downloaded for further use.

Consumers can also register for tickets through the newly launched site, or text in the market-specific keyword to 68405.

For more information, please visit the Body Art Ball website. You must be 21+ to enter.

Tuaca's New Bottle Recognized!

This year has been an exciting one for Tuaca and Boxing Clever. Tuaca is a premium delicious vanilla-citrus liqueur that mixes well with all sorts of cocktail possibilities but is also well known for being a great chilled shot. While it’s especially tasty by itself, it can also be paired with everything from pineapple, to root beer, or even s’mores by the fire!

Tuaca is celebrating a dramatic facelift of its brand this year, with the introduction of a brand new packaging design. Boxing Clever provided all the advertising, promotional and digital support for the new launch; it’s been an exciting and rewarding process, and we’re excited that Tuaca is getting the recognition it deserves!

We’re pleased and proud to announce that TUACA was recently recognized here as having one of the 47 best package designs! For more information, check out this website, and continue developing your adventurous TUACA spirit!

Tuaca Body Art Ball

What are YOU doing this weekend?

If you're looking for something beyond the usual, then you're in luck. Tuaca, a delicious Italian vanilla liqueur, sponsors an unique event that travels from city to city and this year, they're stopping here.

The TUACA® Body Art Ball comes to St. Louis this Sunday on March 14 at the Pageant. Admission is free to anyone 21 years or older bearing a ticket (available upon registration at www.tuacabodyartball.com). Blending body art, music and dance, the TUACA® Body Art Ball is a one-night-only stage performance that is put on in select cities across North America. Male and female dancers are painted in various artistic themes and expressions as they perform to sychronized acrobatic routines ranging from the sensual and mystifying to heart pounding rock 'n roll.

The nine city Body Art Ball Tour kicked off in Austin, Texas on February 1 and wraps up in Vancouver, Canada in June.

Admission is free. All entrants must be of legal drinking-age and must present an invitation at the door. Invitations are available upon registration at the official website TUACA® Body Art Ball.

The show, celebrating its fourth year running, is produced by Chris and Candy Productions out of Dallas, Texas.

Boxing Clever Named Agency For Tuaca Liqueur

Tuaca is a delicious Italian liqueur that tastes great as both a shot or mixed in a cocktail (may I recommend the Lemon Drop?) and Boxing Clever is most proud in announcing our relationship as agency and client! Tuaca is one of those brands that you can't help but get excited about, as it represents a spirit of fun and adventure and unabashed expression. If you don't believe me, look no further than their biggest marketing exposé the Body Art Ball which is put on annually as a one-night performance in select cities across the U.S.



Boxing Clever has big plans for the brand both on and off premise, plus some really exciting online executions that will be rolled out in 2010. So raise a glass with us for a mutual toast "To you, to me, Tuaca!"

OFFICIAL PRESS RELEASE BELOW:

St. Louis, MO – November 16, 2009 - Tuaca Liqueur today announced that it has named Boxing Clever its promotional and interactive agency of record for North America. As agency of record for Tuaca, Boxing Clever will provide creative for promotions, events, and mobile and digital marketing.

“Boxing Clever combines excellent creative work with strong digital marketing know-how. We are very excited about the opportunity to work with a cutting-edge agency that produces beautiful work that is engaging, and in tune with our target legal drinking age consumer,” Says Monica Garaitonandia, TUACA® Global Brand Director.

“TUACA is an exciting emerging brand with tremendous versatility,” said Dave Scott, Partner, Boxing Clever. “This new relationship has energized our agency as they are really receptive to new ideas, emerging technology, and breaking the mold on spirits marketing.”

TUACA is a unique Italian spirit made from a combination of premium Italian brandy along with natural citrus and vanilla flavors. It was introduced in the 1950s into the United States and is imported by Brown-Forman Beverages of Louisville, Kentucky.

About Boxing Clever
Boxing Clever specializes in developing innovative communication strategies that are married with the enduring strength of great design. Every brand is unique, requiring specific channels to reach its target. Boxing Clever utilizes the elements that work for each – from traditional means to digital and street-level tactics – to provide people with a visceral, emotive connection that deepens their affinity and doesn’t patronize. The creative team at Boxing Clever understands that efficiency makes all the difference. For more information, go to www.boxing-clever.com.

About Brown-Forman
Brown-Forman is a producer and marketer of fine quality alcohol brands including Jack Daniel’s, Southern Comfort, Finlandia, Canadian Mist, Woodford Reserve, Chambord Liqueur, Fetzer, Bonterra and Sonoma-Cuter Wines, and Herradura and el Jimador Tequilas.

Please enjoy Tuaca responsibly.

Photo: Michael Persico

Photo: LaKaye Mbah