Announcing the Latest Addition to the Team

Boxing Clever is so pleased to announce our latest acquisition: Ali Siegel.

Ali Siegel has hit the ground running here at our office – (that's a nice way of saying "Thank God you're here. Now here's a mountain of work that you'll be buried with") and has the awesome job of Account Executive for our Brown-Forman accounts.

Currently, Ali has been helping manage the Tuaca Body Art Ball which has been in full swing since January of this year while balancing that with ongoing digital campaigns and consumer promotions for Chambord liqueur.

Welcome, Ali! We're so proud to have you as part of our family.


Here's the full press release:

St. Louis, MO–April 5, 2010 – Boxing Clever, a local advertising agency with a bull’s-eye on the sweet science of strategy and design, today announced the recent hire of Ali Siegel as Account Executive. Siegel is managing accounts for Brown-Forman, including Tuaca and Chambord and is assisting with new business and client management for additional clients.

Prior to joining Boxing Clever, Siegel served as the Marketing and Events Coordinator for Metromix St. Louis where she executed events, media partnerships and media placements. She and her team successfully launched a new brand that grew into one of the most successful entertainment sites in St. Louis and one of the largest Metromix sites network-wide, all in less than two years.

Prior to Metromix, Siegel spent three years at Drive Agency as an Account Supervisor. She worked on the Anheuser-Busch team and managed program accounts for Northern Ontario Tourism, Saint Louis Science Center, Saint Louis Symphony, Mitre Shoes and Bakers Footwear Group.

While at Boxing Clever, Siegel has most recently been managing a nationwide campaign with Tuaca, promoting the Tuaca Body Art Ball. She plays a central role in the event, traveling from market to market promoting and executing the show.

“Ali brings enthusiasm and further creativity to our growing team,” said Dave Scott, partner of Boxing Clever. “Her passion and commitment for Boxing Clever’s clients is remarkable.”

Siegel refers to herself as a lifelong product and advertising junkie and feels lucky to be a part of an industry that never gets dull. She says she is constantly learning and growing as an Account Executive. Siegel looks up to the partners and senior creative team at Boxing Clever and feels fortunate to have a great wealth of strong female role models—coming in the form of clients, friends and industry veterans.