Advent Conspiracy and Albert Pujols

Boxing Clever client Advent Conspiracy hosted "Entering the Story" today – an event to help promote the mission of [AC] to St. Louis area pastors, business executives and community leaders. Boxing Clever helped rebrand Advent Conspiracy a year ago and the movement has seen significant growth from 2008 and leading into this holiday season. [AC] seeks to restore what Christmas really means, through relational giving. Whether it's locally or international, becoming part of the movement means thinking twice about thoughtless consumerism and striving more towards thoughtful interaction.

Albert Pujols was on hand to discuss his charity, the Albert Pujols Family Foundation which provides support for children with Down syndrome.

Greg Holder, lead pastor of The Crossing, talked about how [AC] was able to be a major contributor to Living Water International – an organization committed to drilling water wells in countries around the world without clean drinking water.

The event was held in Chesterfield, Missouri and covered by major local and national media including CNN. PR was handled by Boxing Clever's media partner, Mercury Labs.

Advent Conspiracy gears up for 2009

Boxing Clever digital branding and online strategy makes its way to the pages of Advertising Age...

Advent Conspiracy is a movement created to restore the meaning of Christmas. As the modern culture continues on path of fevered commercialism - spending approximately 450 billion during that season alone, Advent Conspiracy inspires people to give more of themselves and putting just a little money towards a gift that really means something.

Featured in Advertising Age, the communication strategy for Advent Conspiracy proved how social media can help ignite a movement, allow people to contribute their own stories of giving and encourage others to do the same. With the organization still in it's infancy, close to 2 million people visited the website and one of the partners of [AC] - Living Water International - received $1.5 million for fresh water wells to be installed in Africa.



Boxing Clever is working with [AC] right now for the upcoming 2009 Advent season and is looking forward to growing what is already a worldwide conspiracy.